Why is that my USP, as a Freelance Digital Marketer In Trivandrum.

Imagine Mr. X has just moved to a new city. His car is dirty from all the shifting and needs a wash, so he pulls up his phone and types “car wash near me” into Google. And the search engine result page gives out a list of options. Do you think Mr. X would scroll past the first page? No, he wouldn’t. He skims through the top results, clicks on the highest-ranked business, within minutes, drives to that chosen car wash.

After that, Mr. X decides to take his wife out for dinner. She loves Chinese food, so he searches for the best Chinese restaurant in the new city he just moved in. Once again, the top search results guide his decision. But this time he goes a step further because he wants to make that dinner perfect for his lovely wife: he checks out the restaurant’s Instagram page. The appealing photos of dishes, cozy ambience, and positive reviews confirm his choice. What is common here?

In the olden days, our fathers used to stop the vehicle and ask for the routes on the way. Let it be to a restaurant, car wash, grocery shop or even to someone’s house. In today’s fast-paced world, digital transformation is not just a trend but a necessity for businesses looking to thrive. There are plenty of businesses around us and everyone can now register on Google or start an account on social media to showcase their business. But when Mr. X searched for his needs, he only looked for the best and knew that the best businesses/service providers would lead in places like Google and Instagram.

Just a mere presence won’t be enough if you want to show people that you are the best, you should stand out, you should rank first on Google, and you should have great engagements on social media platforms.

Being Seen on the First Page Of SERP

When Mr. X searched for his query, he might have seen two types of results on the first page: sponsored results and organic results. The results labelled as ads are achieved through the strategy known as SEM (Search Engine Marketing). This strategy involves paying for ad placements. On the other hand, organic results are achieved through SEO (Search Engine Optimization). This strategy involves optimizing a website to rank naturally in search engine results.

Now, SEM is like renting a space, you get instant visibility but you have to keep paying. SEO is like owning a house, this takes time to build but doesn’t require ongoing payment & lasts longer. Do you want to own a house or rent a space in SERP, that’s your choice to make as a business owner.

The Face of Your Business

To succeed with SEO or SEM, a business needs a user-friendly, well-designed website. This website should clearly display services, customer testimonials, and contact information. Think of your website as the face of your business in the digital world. It’s the primary point of interaction between your business and its online audience.

A well-designed website helps potential customers like Mr. X understand what you offer. It keeps them engaged and encourages them to take action, whether that’s making a purchase, booking a service, or contacting you for more information. Ensure your website aligns with your brand guidelines and effectively communicates your value proposition.

Engaging Social Media Platforms

Do people come to platforms like Facebook and Instagram to buy things? No, they don’t. They are on social media platforms for entertainment and connection. As a business, you need to create content that captures their attention and encourages interactions: Likes, Comments, Shares.

Engaging content can be entertaining, educational, or inspiring. For example, a pizza place would post mouth-watering photos of their pizzas showcasing the varieties, behind-the-scenes videos of the kitchen, or stories from satisfied customers. These posts not only attract attention but also build a community around your brand.

The Final Word: Growing Digitally Together

Marketing your brand digitally is the sum of strategies like SEO, SEM, SMM, Web Design and Branding. The combination of these strategies along with creativity and consistency drives business growth. For Mr X to find and choose your business, you need to craft a digital marketing strategy that would make you stand out from other brands.

To craft a customised strategy, a digital marketer must understand your unique business goals. This approach allows the digital marketer to grow alongside the business, learning and adapting to achieve the business’s goal and his goals as a digital marketer.

Remember, Mr. X can be any of your target audience. I am here to help you reach them.

Choose one of the best digital marketing strategist in Kerala, India or anywhere in the world to start your digital growth journey today!

“Let’s Grow Digitally, Together!”

Raashid Kabeer. Your Freelance Digital Marketer In Trivandrum.